Kim Kardashian Hollywood CSP case study
Language
1) What is the objective when playing the Kim Kardashian: Hollywood game? To become a celebrity and to become best friends with Kim Kardashian
2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood? In the mobile game, players could create their own aspiring virtual celebrity, attempting to boost their fame to rise from the "E-list" to become an "A-list" celebrity to meet Kim Kardashian. Also because Kim Kardashian is an "A-list" celebrity
3) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set? It is sent in Hollywood
4) What characters can you play as? What characters appear in the game? A boy or a girl
5) What activities does your character get up to in the game? Having Photoshoots, and meeting other celebrities
Audience
1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this? Teenagers due to the fact that it is Kim Kardashian and you have to build your carer up to become a celebrity which every teenager wants to be when they grow up
3) Why is the game so addictive for audiences? The game’s addictive nature comes from its rewarding progression system, constant goals, social validation, and the appeal of fame and luxury.
Read this article by James Liu in Forbes on why the Kim Kardashian game is so successful. If the website is blocked in school, you can access the text of the article here.
4) Why does James Liu think Kim Kardashian: Hollywood is so successful? she thinks its successful because of its fame , status and celebrity branding
5) What does James Liu suggest is the reason players keep coming back to the game? James Liu suggests players return due to the game's addictive progression system, social validation, and the continuous pursuit of fame and success.
Industries
1) How much did Kim Kardashian: Hollywood cost to download? It is free to play but you have to pay real money for things in the game
2) How did the game make money? By in app purchases
3) What subscriptions were available in Kim Kardashian: Hollywood?
Representations
1) What representations of women can be found in Kim Kardashian: Hollywood? Quite controversial representations of women, celebrity and race/ethnicity. It has been criticised for offering a representation of women focusing on appearance, modelling and dating as a way to be successful.
2) What representations of race, ethnicity or sexuality can be found in the game? The game offers a wide range of diverse characters
3) How does the game both reinforce and subvert stereotypes in the media? Kim Kardashian: Hollywood reinforces beauty standards but subverts stereotypes by allowing players to define their character's success and identity.
4) What does the game suggest regarding modern perceptions of celebrity and how to get famous? The game suggests that fame is achieved through networking, self-promotion, and strategic choices, emphasizing appearance, relationships, and social media influence.
1) What representations of women can be found in Kim Kardashian: Hollywood? Quite controversial representations of women, celebrity and race/ethnicity. It has been criticised for offering a representation of women focusing on appearance, modelling and dating as a way to be successful.
2) What representations of race, ethnicity or sexuality can be found in the game? The game offers a wide range of diverse characters
3) How does the game both reinforce and subvert stereotypes in the media? Kim Kardashian: Hollywood reinforces beauty standards but subverts stereotypes by allowing players to define their character's success and identity.
4) What does the game suggest regarding modern perceptions of celebrity and how to get famous? The game suggests that fame is achieved through networking, self-promotion, and strategic choices, emphasizing appearance, relationships, and social media influence.
5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood? Critics may argue the game trivializes celebrity culture, prioritizing superficiality, materialism, and unrealistic standards of success over meaningful achievements.
Audience
1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this? Teenagers due to the fact that it is Kim Kardashian and you have to build your carer up to become a celebrity which every teenager wants to be when they grow up
2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.
- Diversion, escapism or entertainment - escaping from normal life
- Personal identity - seeing your own lifestyle, interests or ambition reflected in a media product; reinforcing your own identity
3) Why is the game so addictive for audiences? The game’s addictive nature comes from its rewarding progression system, constant goals, social validation, and the appeal of fame and luxury.
Read this article by James Liu in Forbes on why the Kim Kardashian game is so successful. If the website is blocked in school, you can access the text of the article here.
4) Why does James Liu think Kim Kardashian: Hollywood is so successful? she thinks its successful because of its fame , status and celebrity branding
5) What does James Liu suggest is the reason players keep coming back to the game? James Liu suggests players return due to the game's addictive progression system, social validation, and the continuous pursuit of fame and success.
Industries
1) How much did Kim Kardashian: Hollywood cost to download? It is free to play but you have to pay real money for things in the game
2) How did the game make money? By in app purchases
3) What subscriptions were available in Kim Kardashian: Hollywood?
- Gold: $49.99 /month (or local equivalent)
- Silver: $19.99 /month (or local equivalent)
- Bronze: $ 4.99 /month (or local equivalent)
4) How was Kim Kardashian: Hollywood marketed and promoted? It was marketed and promoted by using the Kim Kardashian brand
5) How does Kim Kardashian: Hollywood use media convergence and synergy to cross-promote both the game and the wider Kardashian brand? You might want to look back at your work on Kardashian and Rashford for the OSP topic here. Kim Kardashian: Hollywood uses media convergence by integrating social media, TV appearances, and brand collaborations to promote both the game and Kardashian's brand.
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