OSP: Language and Representation blog tasks

 Language

1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? The way Kim Kardashians website and social media promote other media products is by being either in the background of a video or she does a paid promotion. The reason why the thing/object she promotes will get more buyers is because people will think that because she has the thing/object it is really good, making them buy it.

Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question. 

Helped raise enough money to enable FareShare to distribute the equivalent of over 21 million meals for children and families who might not otherwise eat

Raised awareness of child hunger in the UK, driving the issue to the top of the news agenda

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence?