Daily Mirror - Audience and Industries

Audience

1) What is the Daily Mirror's audience? List the key statistics here.  Lower class, working class. Aged 65+

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?  The pages are less formal than the times pages. There are more images than words. They are what the readers are mostly likely to read and would know something about it already.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. They don't have to read as much as you would have to in The Times so it would be more easier for the readers to understand.

4) Why are print newspapers generally read by older audiences? Because the younger generation have online technology for the news so they won't have to buy a paper and also because the younger generation aren't as interested in the news as much as the older generation are.

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.  it has a pug featuring celeb gossip, which is included in a tabloid as well as a cheap price for their working class audience, along with sans serif font, which gives a stylishly simplistic, minimal, modern, friendly and less formal feel, linking to their working to middle class audience as well.



Industries

1) What company owns the Daily Mirror and why are they struggling? The Daily Mirror is owned by reach and the Mirrors readers have fallen drastically over the years from 3 million a day in 1990 to 200,000 a day now.

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?   

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s? The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 200,000 a day now, causing them to struggle with sales.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet? 

• Create news based content that updates regularly, is shared on social media channels, includes a range of video content and encourages audience involvement.
• Created the mirror.co.uk website 

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

Elite nations and people: which country has the event happened in? Does the story concern well-known people? - It is located in Britain and concerns British celebrities mentioned such as Lord Sugar and Baroness Brady.

Negativity: Is it bad news? Bad news tends to get more focus as it’s more sensational/ attention grabbing. - this is controversial as Lineker's comeback would be positive for the Labour supporters who are on his side but negative for the BBC and conservatives who are against him.

Continuity: has this story already been defined as news? - yes as it happened in 2023 but also there are many other stories regarding Gary Lineker that date to the present.

Immediacy: has it happened recently? - It has happened in recent years as the story was published in March of 2023.

Familiarity: is it culturally close to us in Britain? - yes as it concerns the Labour party and Conservative party in Britain and their strong rivalry.