Magazines and Music Video assessment learner response

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential).  Total = 14 Grade = 5

WWW-This is a strong assessment with good knowledge of terminology and the Heat magazine CSP. Its also up 25% on your last assessment!

EBI- Revise Arctic Monkeys and audience identity/pleasures. More reference to CSP and depth/detail to points needed for Q2.

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 2
Q2: 3
Q3: 4

Q4:3

Q5: 2

3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler.

•  the stylised serifed font of the masthead contrasts with the sans-serif fonts used elsewhere signifying a well-produced, easy-to-read product that has been designed to be a pleasure for the audience to read.
• the cover lines/masthead/main cover line create a frame for the main image, which again focuses on the model and what she connotes.
• the cover star Emma Weymouth wearing a ballgown in the gardens of a stately home connotes the wealth and luxury that Tatler readers aspire to. The mise-en-scene (costume, make-up, pose, expression) all emphasise these aspects.

4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine. 

• Some of the paparazzi photography is designed to make them look like ‘normal’ people so readers can identify with them or feel closer to them.
• Celebrities on cover tend to be reality TV or pop stars – celebrities generally from more working class backgrounds so again creating a point of contact with a working or middle class audience.
• Celebrities are presented as important and desirable – this is the latest gossip that readers have to know about.

5) Look at question 5 - Arctic Monkeys and audience identity. This is a real AQA past question with lots of potential answers given in the mark scheme. Choose three answers that specifically refer to the Arctic Monkeys CSP and write them here.  

• the audience might watch music videos to reinforce values and behaviour. The lead singer seems to not care about the filming of the music video, rarely making eye contact with the camera and stating at the beginning ‘don’t believe the hype’. The audience gain a sense of identity as they can relate to the lead singer’s both nonchalant and rock and roll representation.
• the audience can gain a sense of identity as they recognise something of themselves or relate in some way to the group. The band are dressed in standard teenage rock band garb of plain t-shirts, jeans and trainers, a look that can be easily replicated by fans or is already worn by them. They are not really offering a performance, it is more of a jam session with them showing their musical prowess to their friends which is something the audience might also do.
• music videos might include shots of fans and artists interacting, giving the fans another role model or group to relate to, as they see people like themselves on screen. It is unclear if the spectators seen at the side are crew members or friends or fans, as they are very relaxed when watching such an up tempo, frenetic performance. This might represent the laid-back relationship between the fans and the band.

6) BLACKPINK - How You Like That didn't come up in this assessment. If this CSP comes up in your end of Year 1 exam, what three things about BLACKPINK and How You Like That will you try to include in your answer? 

1. costumes
2. music video
3. choreography