Tatler CSP case study
Introduction - Tatler Media pack
1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine? The editor introduces the magazine by putting a positive comment about the magazine.
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine? The editor introduces the magazine by putting a positive comment about the magazine.
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
Readership - 163,000
Average HHI - £261,572
Female - 73% ABC1 - 83%
AB - 51% Average Age - 41
London/SE - 70%
Thesde details suggets that the tatler magazine is mainly targeted to females and older people. 3) Look at page 6. What do Tatler readers think about fashion? How much do they spend? They spend £843 million pounds on fashion. The tatler readers think that fashion is amazing.
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschograph ic audience group that best fits Tatler?
Media language
sans-serif typography : sleek, modern, up-to-date
2) How do the cover lines appeal to the Tatler target audience?
3) What are the connotations of the Tatler colour scheme on this particular front cover? green,white,black - natural, upper class, stylish, sophisticated
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.) It subverts stereotype of British upper class, reinforce gender stereotypes- costume: pink ballgown, makeup + hair : perfect, jewellery : shows wealth, direct address : looking at camera
3) What are the connotations of the Tatler colour scheme on this particular front cover? green,white,black - natural, upper class, stylish, sophisticated
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.) It subverts stereotype of British upper class, reinforce gender stereotypes- costume: pink ballgown, makeup + hair : perfect, jewellery : shows wealth, direct address : looking at camera
Representations
1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover? Emma Weymouth , Boris Johnsons brother max. The reason i think they put them on the cover was to promote new faces into the famous world.
2) What do the cover lines suggest about the lifestyle of rich people in the UK? They have power so they are in the upper classes which means they will be influence in Britain.
3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) Rich people are represented as upperclassmen, posh and powerful.
There are gender stereotypes being reinforced as it is targeted at women instead of both women and men so it shows inequality and subverts stereotypes of British upper-class people.
Social and cultural contexts
1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')The middle to lower class because they aren't seen as posh, rich and powerful as of society's attitudes.
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
It shows that the magazine assumes a high level of income and an elitist attitude that could offend people of other classes and the magazine is bias due to class difference.
3) What audience groups might be offended or insulted by the front cover of Tatler? The audience groups that might find the cover offensive are the middle to lower class because they are clearly not featured in the magazine at all
4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?The people who are usually featured are people who are well known or rich.Sofia Richie ,Rita ora and Emma Roberts are all focusing on beuty and fashion.
Social and cultural contexts
1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')The middle to lower class because they aren't seen as posh, rich and powerful as of society's attitudes.
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
It shows that the magazine assumes a high level of income and an elitist attitude that could offend people of other classes and the magazine is bias due to class difference.
3) What audience groups might be offended or insulted by the front cover of Tatler? The audience groups that might find the cover offensive are the middle to lower class because they are clearly not featured in the magazine at all
4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?The people who are usually featured are people who are well known or rich.Sofia Richie ,Rita ora and Emma Roberts are all focusing on beuty and fashion.
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