Heat case study

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.Our Unmissables entertainment edit is led by our hugely credible team of experts – including BAFTA judge Boyd Hilton – helping readers navigate the tricksy world of TV and streaming. Our style section – Wear It’s At – combines an aspirational yet affordable weekly fashion edit with the real, trusted voice of the heat brand.Our all-inclusive approach promises style for everybody, no matter what shape or size,

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers? Our journalists have the answers to the questions before they’ve even been asked. 

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? We help celebrities to talk about their biggest secrets and we find the funny, wherever it’s hiding.

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. FEMALE/MALE: 90% / 10% AVG AGE: 37 AGE PROFILE: 52% AGED 15/34

(14% 15-24, 37% 25-34) SEGMENT: 50% ABC1 MARITAL STATUS: 57% MARRIED

or living with partner / 43% single

Media language

1) How are the cover lines written to make the audience want to buy the magazine? The cover lines are written in sans-serif to appear more modern and up to date. Some of the writing is also written in serif such as the word "heat" and "posh" just to make it looks more posh than it seems.

2) What are the connotations of the Heat colour scheme on this particular front cover?The colour scheme shows the colour bright yellow, standing out to grab the reader's attention.bright pink is usually known as a feminine colour.White is there to look classy and sophisticated.

3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.) some shots taken by the paparazzi that are unwanted by the celebrity and it shows the reality of their lives.To advertise something.To grab the attention of the reader so they believe something more because theres evidence.

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences 

Heat uses sans serif to make it look more modern and bold and it also uses serif to appear posh with the use of the royal family included too. Tatler uses sans-serif for the title to make it stand out but uses serif for the cover lines to make them traditional. Heat is more modern/everyday life whereas tatler is very elegant/sophisticated.

Media Representations

1) What type of celebrities appear on the front cover of Heat? List them here. Victoria Beckham,Megan markle, Gemma collins, Cheryl cole ,etc.

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?) Famous celebrities like Kim Kardashian are usually represented din a positive way but  you could also argue that their richness and wealth causes them to appear spoiled sometimes

3) How are women represented on the cover of Heat? Think about both images and cover lines here. Women are represented as gorgeous however they could be represented in a way where they aren't wearing makeup their hair isn't done and they are in pj's. 

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class) Tatler magazine is targeted towards more of an upper class audience, represented as rich, posh, wealthy and sophisticated. However, Heat is more towards the middle class audience as it is more relatable and gives celebrity news and gossip without making the audience feel like they have less power than the upper class society and they don't find it in any way offensive as it describes that everything portrayed on social media is not always the truth or close to reality, which makes this magazine more fun and relatable to read about.