Galaxy advert CSP

1) What key conventions of TV advertising can you find in the Galaxy advert? There are three main forms of conventions at work within any media outlet: technical (camera angles, sound, lighting, juxtaposition) symbolic (objects, setting, body language, clothing, characters) written (headlines, captions, speech bubbles, etc.).

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

An advertising message is the visual and/or auditory information prepared by an advertiser to inform and/or persuade an audience regarding a product, organization or idea.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 
Audrey Hepburn was a British actress. Recognised as a film and fashion icon, she was ranked by the American Film Institute as the third-greatest female screen legend from the Classical Hollywood cinema.They used her to gain some more viewers as she is a famous actor in the 1950s.

4) What is intertextuality? When one media text refers to or suggests another media text

5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
Breakfast at Tiffanys,Roman holiday and Sabrina.The guy in the galaxy was specifically chosen because he looks like Gregory Peck who was an actor in roman holiday.
6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). The man in the car was shown as the hero at the start when he asked the princess (Audrey) to come with him, however, when the story continues, the princess becomes the heroine by taking the hat off the donor;s head and placing it on the man's head to make him the chauffeur so she could relax and eat her chocolate in peace.

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium? At the start everything was normal in the train but when it crashed into the fruit stand it became a disequilibrium and so it went back to equilibrium as soon as the girl got the chance to relax in the car that her chauffeur was driving and eat her chocolate in peace.

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. The way the chocolate bar is presented in a luxury, rich suggests that Audrey hepburn is also luxury, rich , beautiful.

9) What representations of gender can you find in this advert? Usually people would be stereotypical and would expect the man to have the superior power, but this advert challenges that stereotype by making the woman who is Audrey Hepburn have the superior power over everyone else.

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts?  this advert goes against stereotypes based on gender by opposite of the society's expectations because the societys expectations are that women are weak and need a man but this advert does the opposite.