Advertising assessment learner response

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

 WWW- There is clear knowledge of the CSPs here (particularly in Q1 +2 , Q4) so now the challenge is to work on exam techniques and consistency to maximise our marks.

EBI -  Question focus : you need to stick to the question and answer what it is asking. This holds your back in Q2 + Q4

        -  Learn /revise NHS represent CSP

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 2
Q2: 3
Q3: 1

Q4: 4

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. Coming out of post-war shortages/rations etc. readily available items such as washing

powder were beginning to make things easier.Notions of what a ‘real woman’ was – somebody who looks after the home. Idea of cleanliness being next to godliness. It reinforces some black stereotypes with performance e.g. Lady Leshur

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.  Chuka Umunna in suit with Houses of Parliament behind him subverts stereotypes of black men in the media. Again, camera shot and mise-en-scene creates a powerful representation

that is notably different to what we usually see in the media.

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality. 

• This reference to classic Hollywood films is reinforced by the logo, slogan and pack shots: the Galaxy packaging uses light brown and gold to create connotations of luxury. The smooth, handwritten-style typography also offers connotations of class and luxurious quality. ‘Why choose cotton when you can have silk’ encourages the audience to reward themselves with a treat and capture their own brief moment of Hollywood style.
• Galaxy’s key message is ‘why choose cotton when you can have silk’. The message is one of luxury, pleasure and the quality of Galaxy chocolate.
• Mise-en-scene helps to create a sense of the genre of Audrey Hepburn’s classic Hollywood romances. The selection of a stereotypical Italian Riviera setting filled with 1950s/1960s nostalgia helps create the atmosphere for Galaxy’s key message. There are several ‘pack shots’ of the product (one in close-up) that helps to emphasise the quality and reward elements of the message.