January assessment learner response

 Total = 12   Grade = 3

WWW - There is plenty of potential here : in Q3 you clearly understand the theory and in Q6 you know the CSPs.Now we to develop our exam technique to maximise our marks.

EBI - In Q3, you need more detailed reference to the text- be specific. You also need to cover the diffrerent possible readings (e.g. oppositional  readings)

- in Q6 , you need more reference to the CSPs. I would also think about your argument - I have an exemplar essay to help you with this,

LR - see blog

2) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:

Q1: 1/1
Q2: 0/1
Q3: 2/8
Q4: 1/2
Q5: 2/2
Q6: 6/20

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here. The reason why i think i missed out on the extra marks is because i didn't use all the point/evidence i could have used and because my argument wasn't as strong as it could have been. 

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used. i think i successfully wrote about preferred reading but im not sure if i successfully wrote about oppositional reading.Women are portrayed in a subversive / non-conventional way as their strength and independence is highlighted by the image ((pose / pride in facial expression etc)

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it to revise this key industry terminology. You may find the blogpost on ownership and control helpful here. the combination in one firm of two or more stages of production normally operated by separate firms.

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question.

 • Black Widow as a Hollywood blockbuster cost $200m to make – far more than independent films. However, due to the impact of Covid-19 on cinemas and the film industry, the film only made $379m at the box office – much lower than similar Marvel films that usually make around $1 billion at the worldwide box office.

• The importance of franchises and star power in Hollywood blockbusters. Big names are cast to draw audiences in e.g. Scarlett Johansson. Regardless of reviews a filmreceives, star power ensures a degree of box office success and the Marvel franchise has a huge existing audience ready to watch the next film.

• The importance of marketing a blockbuster film worldwide is clearly demonstrated by the massive Black Widow marketing campaign across billboards, YouTube and social media. There were also interviews with the big stars across Zoom and lots of video content and teaser trailers produced by Disney and Marvel.

• I, Daniel Blake does not offer star power in the way Marvel and Disney can but Ken Loach is a star director in the independent cinema world with 50+ years of making hard-hitting political films.

• Partnerships are important in the marketing of all films and I, Daniel Blake was promoted in partnership with Trinity Mirror (newspaper group). The Daily Mirror newspaper supports the Labour Party and therefore would agree with the main message of Ken Loach’s film.